Establishing Corporate sector Collaborations
In the year under review, Hatton National Bank pioneered a concept for long term surety of farmer produce through corporate collaboration. By establishing linkages and partnerships that allow for the optimization of farmer produce, the Bank networked with corporations to assure long-term market viability for rural farmers.
The Bank has been the pioneer in providing financial services to the rural community, covering an extensive area, primarily agriculture, agro-processing, animal husbandry, fisheries, trading and other self employment projects, leading this collaboration in an effort to stabilise the long term revenues of farmers.
Over the years, the Bank has gained wide exposure in serving the rural community and has gone beyond the usual provision of financial assistance to find markets for products that are generated by the rural sector. To facilitate this process the Bank organised and conducted several trade fairs in the rural hamlets of Sri Lanka. The Bank also actively promoted the use of modern technology by linking the rural community to technically savvy organisations to improve the quality and standard of manufactured products.
The Bank selected two major corporate partners who are established household names among rural communities to build and strengthen new linkages with these communities so as to:
The programme entails corporate partners to identify prospective farmers/entrepreneurs who are eligible to be linked with these companies. Our grower network in sectors such as paddy, livestock, fisheries, fruit and vegetables, etc. supply agro-input and advisory services, assist in agro technologies and implement buy back agreements with farmers to purchase their produce. The Bank in turn focuses on providing financial assistance by promoting credit and building financial literacy and technical know-how among the rural farming community via its branch managers, agricultural officers and micro finance officers serving in rural areas.